Everyone's Focused on Optimization.
But Who’s Focused on Alignment?
In a world obsessed with hustle, habits, and high performance, one thing still gets overlooked...
How people instinctively take action.
How they lead, create, and move through life.
That’s the missing piece.
That’s what RIC reveals.
RIC Unlocks What Drives You — From the Inside Out
Forget personality tests. Forget surface-level labels.
RIC reveals your conative code — how you’re uniquely built to operate when pressure hits and purpose calls.
Because when someone understands their instinctive strengths, everything changes:
They stop burning out trying to be someone they’re not.
They start showing up as the version of themselves that’s always been there.
They build with purpose. They lead with clarity. They move with confidence.
Built for Alignment. Ready for Activation
RIC helps individuals:
Know how they’re wired to work, lead, and create
Avoid burnout by recognizing their Resistance Zones
Build personal brands rooted in authenticity
Make better decisions, faster — and with less friction
Thrive in teams, roles, and projects where their genius fits
This Isn’t Just About Performance.
It’s About Wholeness. Alignment. Liberation.
We’re not here to fit people into systems.
We’re here to reveal their blueprint — and help them build systems that fit them.
Whether you’re:
A brand that wants aligned partnerships
A school unlocking student leadership
A coach, team, or org tired of one-size-fits-all programs
RIC is here to ignite instinct-led leadership.
The Future Isn’t Formulaic. It’s Instinctual.
And it starts with knowing how you move — naturally.
Let’s unlock what’s been buried.
Let’s build from the inside out.
Welcome to RIC.
RIC is for every arena of life...
We start with athletes. But RIC is for everyone who wants to lead, create, and connect more authentically. Whether you’re on the field, at work, or navigating personal relationships, your RIC gives you the playbook to show up as your best self.
RIC for NIL
Helping athletes turn self-awareness into aligned branding, content, and performance
RIC=IQ²
A guided self-discovery experience to uncover how you're designed to take action, grow, and express your brilliance — rooted in instinct and shaped by your personal energy signature.
RIC for Teams
Empowering coaches and leaders with instinct-based insights to enhance communication, motivation, and team cohesion — your built-in assistant coach for unlocking human potential.
COMING SOON!
RIC for Business
Lead and market with instinctive clarity
COMING SOON!
RIC for Relationships
Communicate and connect with deeper understanding and build stronger, more secure relationships
COMING SOON!
RIC for Parenting
Support your child’s natural wiring
COMING SOON!
Your instincts are your edge — on and off the field.
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All Rights Reserved